Taking off with their third installment of adidas Originals x Oyster Holdings, designer Woodie White launches a new collection with a global tournament theme – “The World’s Travelers Cup” – for Summer 2019. With a playful narrative, the worldwide event brings color and concept together under the brand’s “Traveling is a Sport ®” slogan. Launching on May 31, 2019 across the globe with a full range of shoes and apparel, the adidas Originals x Oyster Holdings collection is centered around bold primary color reinterpretations of the iconic Samba OG sneaker.
With inspiration from the fast-paced lifestyle of the modern traveler, the brand’s category of ‘Sportswear for Travel” results in luxurious, laid-back takes on classic casual clothing. The latest adidas Originals by Oyster Holdings release embodies both the travel and sport elements that are the DNA of the brand. Delving into the adidas archives, they unearthed an inspiring selection of vintage tracksuits and Olympic team uniforms to help their vision of a ‘World Traveler’s Cup’ come to life. Bold blocks of color dominate across both the apparel and the footwear, echoed in the bright, retro stylings of the specially created co-branding that appears across each piece.
A new take on the adidas Samba OG football trainer rounds out the collection, appearing in three eye-catching primary colorways: blue, yellow and red. Crafted from premium leather and ripstop nylon, the uppers feature gold Oyster Holdings branding above the three stripes, as well as Oyster Holdings logo, the multi-colored “International Sportsman” icon, trefoil on the heel, and the “World Traveler’s Cup” logo branding on the tongue. Each pair comes with seven pairs of brightly colored laces for an added blast of vibrant, country/team-inspired variations, while the passport stamps on the sockliner are a further subtle celebration of the global Oyster Holdings traveler.
The adidas Originals x Oyster Holdings apparel offering is dominated by team-style matching track suits and ‘kits’. Rather than drawing on one single sport for their imagined cup, Oyster Holdings plucks references from across a range of pursuits. An engineered polo shirt and matching shorts allude to the soccer stylings of the eighties and nineties, rendered here in bright shades of green, red and orange. Contrasting white grossgrain stripes appear on the underarms of the polos and run down the front of each leg on the shorts, while both feature the Trefoil-featuring golden logo designed specifically for the collection. A blue and white nylon track top with mesh paneling and Oyster Holdings by adidas branding takes vintage Olympic team-garb as its starting point and is accompanied by matching track pants. The upper half of the tracksuit also comes in a bright red colorway. A single, striking piece of outerwear features in the form of a transformable, packable jacket made from water repellent fabric. Its extendable hem offers added protection against the elements, while its ability to pack down into a bag makes it ideal for journeys between varying climates. A similar approach is taken to the collection’s duffle bag.
adidas x Oyster Holdings SS19 will be available for purchase on May 31, 2019 at https://www.travelingisasport.com/collections/shoes